Hashimoto   Baku

Hashimoto   Baku

Marukome Brand Film

A brand film for a long-established Japanese company, where a humble bowl of miso soup becomes a lens to view the cosmos. Using macro photography and fluid dynamics, patterns like Rayleigh–Bénard convection connect everyday rituals to phenomena on the Sun’s surface. Tradition, fermentation, and the poetry of physics converge in a single sip.



Credits

Production
電通+東北新社
C / P / Copywriting
佐藤雄介
CD / P / AD
平野奈央
Producer
吉田大二, 澤辺翔太
Production Manager
岡田真和
Director / Editor
Baku Hashimoto
Cinematography
上野千蔵
Lighting
西田真智公
Music
福島節
Casting
ヤマウチトモカズ
Public Relations
根本陽平
Account Executive
川尻政孝
Cast
釆澤靖起
Technical Assistant
小野龍一





Originally created as the launch video for DJ Marukome—a promotional campaign that was kind of like starting their own music label with some trendy musicians (such as tofubeats) and a miso-loving mascot. Honestly, I never fully vibed with it, so I ended up making my own cut with Boards of Canada as temp music. The original is probably still out there somewhere.:

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