A brand film for a long-established Japanese company, where a humble bowl of miso soup becomes a lens to view the cosmos. Using macro photography and fluid dynamics, patterns like Rayleigh–Bénard convection connect everyday rituals to phenomena on the Sun’s surface. Tradition, fermentation, and the poetry of physics converge in a single sip.

ミ𒀭𒆜ソ𒆜𒀭汁𓇢𓆤☽𒆜彡🜛⋆༄☉𓆤𒀭⋆𓇢味𒆜噌🜚⋆彡☀𓇢𒆜𓆤⋆𓇢𒆜彡🜛𒀭𓇢味噌𒆜彡⋆༄ミ𒀭𒆜ソ𒆜𒀭汁𓇢𓆤☽𒆜彡🜛⋆༄☉𓆤𒀭⋆𓇢味𒆜噌🜚⋆彡☀𓇢𒆜𓆤⋆𓇢𒆜彡🜛𒀭𓇢味噌𒆜彡⋆༄

Credits

Production

電通＋東北新社

C / P / Copywriting

佐藤雄介

CD / P / AD

平野奈央

Producer

吉田大二, 澤辺翔太

Production Manager

岡田真和

Director / Editor

Baku Hashimoto

Cinematography

上野千蔵

Lighting

西田真智公

Music

福島節

Casting

ヤマウチトモカズ

Public Relations

根本陽平

Account Executive

川尻政孝

Cast

釆澤靖起

Technical Assistant

小野 龍一

Originally created as the launch video for DJ Marukome—a promotional campaign that was kind of like starting their own music label with some trendy musicians (such as tofubeats) and a miso-loving mascot. Honestly, I never fully vibed with it, so I ended up making my own cut with Boards of Canada as temp music. The original is probably still out there somewhere.