Produced the image video and branded website for Dough Dough, a malleable fabric introduced in ISSEY MIYAKE’s Spring/Summer 2019 collection under creative director Yoshiyuki Miyamae. Developed using a urethane mesh woven into polyethylene, Dough Dough retains extraordinary flexibility and allows the wearer to twist, fold, knead, or sculpt it by hand—effectively transforming garments into wearable sculptures.

In the project, this concept was brought to life via an animation of a hat morphing into various organic forms, paired with a website whose layout dynamically crumples and shifts, visually echoing the fabric’s playful, shape-shifting qualities. Through these elements, the work highlighted the distinctive tactile character of the material and its invitation for creative interaction.

Client

ISSEY MIYAKE

Creative Director

Yoshiyuki Miyamae

Video Direction

Baku Hashimoto

Web Design / Development

Baku Hashimoto

Music

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