--- visibility: public tags: - works - videos - featured - web - commercial created: 2019-01-30 thumbnail: https://wp.baku89.com/wp-content/uploads/2025/08/imss19_visual_72dpi_02.jpg no_hero: true modified: 2026-01-23T12:47:08.103Z content_id: jEyJKILzAi4AkNTvXsDEt --- # ISSEY MIYAKE - Dough Dough [:ja] ISSEY MIYAKEの新素材「DOUGH DOUGH」のイメージビデオとブランドサイトを制作。形状記憶性のある生地を用い、着る人が自由に形を変えて完成させるというコンセプトを、帽子が多様な形に変化するアニメーションと、ページ全体がくしゃくしゃと変形するWebサイトで表現し、その素材の特性と可能性を描き出した。 [:en] Produced the image video and branded website for Dough Dough, a malleable fabric introduced in ISSEY MIYAKE’s Spring/Summer 2019 collection under creative director Yoshiyuki Miyamae. Developed using a urethane mesh woven into polyethylene, Dough Dough retains extraordinary flexibility and allows the wearer to twist, fold, knead, or sculpt it by hand—effectively transforming garments into wearable sculptures. In the project, this concept was brought to life via an animation of a hat morphing into various organic forms, paired with a website whose layout dynamically crumples and shifts, visually echoing the fabric’s playful, shape-shifting qualities. Through these elements, the work highlighted the distinctive tactile character of the material and its invitation for creative interaction. [:]

Client: ISSEY MIYAKE
Creative Director: Yoshiyuki Miyamae
Video Direction: Baku Hashimoto
Web Design / Development: Baku Hashimoto
Music: Powder

![](https://wp.baku89.com/wp-content/uploads/2025/08/dough-dough-scaled.jpg)

橋本Hashimoto 麦Baku

橋本Hashimoto 麦Baku

Office VJing

ISSEY MIYAKE - Dough Dough

2025 EU

Hashimoto Baku

Hashimoto Baku