---
title: Incremental And Radical Innovation
date: 2026-02-02T08:24:42.628Z
updated: 2026-02-02T08:25:47.820Z
tags:
  - bib
url: https://baku89.com/incremental_and_radical_innovation
---

# Incremental And Radical Innovation

<https://www.verganti.com/wp-content/uploads/2017/01/NormanVerganti.pdf>

by [Don Norman](/Don_Norman) and [Roberto Verganti](/Roberto_Verganti)